Experts: the business of the cannabis industry

Event Link

March 11 2020 –
The cannabis industry has seen significant growth in recent years as businesses and consumers are realizing the benefits of medical marijuana, cannabidiol (CBD) and industrial hemp. The increasing level of demand has brought about opportunity and jobs for entrepreneurs. The Council for Retail and Sales (CRS) will explore these opportunities in their upcoming educational symposium titled “The Business of Cannabis.”

CRS is part of Lehigh Valley LaunchBox, Penn State Lehigh Valley’s innovation hub. This full-day event will be held on March 11, at the Penn State Lehigh Valley campus in Center Valley, Pennsylvania.

Industry experts will delve into all aspects of the cannabis industry such as legal and human resources, marketing and branding, banking and financing, retail layout and more. Special guest Jack Maxwell, from Travel Channel’s Booze “Traveler” show, will discuss his experience with cancer and being a medical marijuana patient.
The event features the following

The main speakers include Tyrone Russell, president of the Cleveland School of Cannabis, who will provide an overview of the industry and job outlook. Corbett Hefner, vice president of research and development, Formation Ag (Colorado) will discuss innovations in the cultivation of hemp. Joan and Victor Guadagnino, founders of Keystone Canna Remedies will review the successes and challenges of running a medical marijuana dispensary. Jeff Adkins, senior vice president of Milford Enterprises, will present on various retail plans for businesses in the industry.

Lunch will feature a panel discussion, “PA Politicians: The State of the State,” with the following panelists:
• Lieutenant Governor John Fetterman
• State Senator Judy Schwank
• State Representative Mike Schlossberg

Fetterman will also deliver remarks on the state of cannabis in Pennsylvania.
Event sponsors include the Cleveland School of Cannabis, Milford Enterprises, Keystone Canna Remedies and High Expectations Marketing. Along with the event sponsors, several other cannabis-related businesses will be present throughout the day during the breakout sessions. The Cannabis Marketplace will be available to guests during scheduled breaks and before/after the programming.

To purchase tickets or for more information about the Council for Retail and Sales, visit


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